There’s a reason Batman doesn’t hold press conferences from the Batcave.
The best work happens in silence. Not the silence of inactivity — the silence of deep focus. The kind where hours pass and you don’t notice because you’re fully absorbed in solving a problem that matters.
I’ve been building products for years now, and the pattern is always the same: the loudest teams ship the least. The ones who disappear for weeks come back with something remarkable.
The Performance Trap
Social media has turned building into a spectator sport. “Building in public” is celebrated. Daily updates. Thread culture. Sharing your revenue numbers before you’ve solved your retention problem.
I have nothing against transparency. But there’s a difference between sharing your journey and performing your journey. One is generous. The other is a distraction disguised as generosity.
Why the Batcave Works
When you work quietly:
- You can change direction without explaining yourself
- You can fail without an audience
- You can focus on the problem instead of the narrative
- You can ship when it’s ready, not when your followers expect it
The Batcave isn’t about secrecy. It’s about creating the conditions where great work is possible.
The Output Speaks
Eventually, you have to emerge. But when you do, you emerge with something real. Not a tweet thread about what you’re going to build. The thing itself.
Build quietly. Think loudly. Let the work speak.