Product Management

Product Roadmap vs. Business Roadmap

April 4, 2023
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Product Roadmap

A Product Roadmap is a visual representation of a product’s direction, including goals, strategies, and timelines for product development. It is a high-level plan that outlines how a product will evolve over time and how it will meet customer needs. Product Roadmaps are typically used by Product Managers and Product Teams to communicate with stakeholders, align product development with business objectives, and guide decision-making.

Business Roadmap

A Business Roadmap is a high-level plan that outlines the direction of a business, including goals, strategies, and timelines for achieving business objectives. It includes multiple aspects of the business, such as finance, marketing, sales, operations, and human resources. Business Roadmaps are typically used by senior leaders and executives to communicate with stakeholders, align business objectives with resources, and guide decision-making.

Comparison

The main difference between a Product Roadmap and a Business Roadmap is their scope. While a Product Roadmap focuses on the direction of a product, a Business Roadmap focuses on the direction of the entire business. Product Roadmaps are more detailed and specific, while Business Roadmaps are more high-level and strategic.

In summary, both Product Roadmaps and Business Roadmaps are important tools for planning and achieving business objectives. Product Roadmaps focus on the direction of a product and are used by Product Teams, while Business Roadmaps focus on the direction of the entire business and are used by senior leaders and executives.